About Zig Zag

Technology that stays out of the way

Zig Zag Technology is a product and consulting studio based in London. We design, build and operate software that solves one problem well.

Our story

From consulting to products

We started as a small consulting team, helping organisations untangle legacy systems and adopt modern cloud infrastructure. Along the way we kept seeing the same problems repeated across industries.

So we began building our own tools – focused applications hosted on their own subdomains, each solving a single workflow. That approach became Zig Zag Technology as it exists today: part studio, part product company.

Values

What guides our work

Clarity over cleverness

We choose the simplest approach that solves the problem properly. Complexity is a cost, not a feature.

Ship and iterate

Working software in front of real people is worth more than any specification document.

Respect the craft

Good code is maintainable code. We write for the person who inherits the project, not just for today.

Honest communication

We share progress, problems and trade-offs openly. No surprises, no jargon.

The team

The people behind the work

AC

Alex Chen

Chief Executive Officer

SO

Sarah Okonkwo

Head of Engineering

JW

James Whitfield

Lead Designer

PS

Priya Sharma

AI Research Lead

MT

Marcus Taylor

Cloud Architect

EV

Elena Vasquez

Product Manager